Our Vision

Helping you overcome the barriers of SMSFs

Selfmade is online self managed super fund technology that puts you in charge of your super. It is everything that traditional SMSFs are not. That means we’re engaging, not boring. We’re fast and simple, not time-consuming. We’re genuinely enjoyable, not annoying. And we’re affordable, not overly expensive.

Selfmade is a new concept, born from a combination of passion and necessity, launched in 2018. We believe that people should have a simple, affordable option when it comes to self managed super. Managing your own super fund should be easy, engaging and accessible – anytime, anywhere. Plus, you should have the freedom to put your money where it’s meaningful to you.

So we’ve developed a tool that lets you do just this. Our focus is on making your self managed super experience a positive one – because the opportunities your super can give you should fill you with excitement, not dread. Some might say it’s self-made super. For us, it’s super you can see.


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Selfmade is everything that traditional SMSFs are not

Who We Work With

At Selfmade we work with some of Australia's leading financial institutions and technology providers to deliver a streamlined and secure service for our clients.

Class logo

Class

At Selfmade, we use Class, the award-winning cloud based SMSF administration software. Class has been developing and delivering cloud software solutions for the Australian wealth accounting market since 2009.

Macquarie Bank

Macquarie

Selfmade’s advanced platform is integrated with the Macquarie Cash Management Account (‘CMA’) and Macquarie Online Trading (‘MOT’). The Selfmade platform links seamlessly with Macquarie allowing our users to instantly set up accounts that give them access to an exciting range of investment options with streamlined administration, auditing and end-of-financial-year reporting.

SMSF industry facts

Reasons to set up a SMSF

In a report by the SMSF Association, the most common motivations of survey participants in setting up SMSFs was to achieve better returns. 

Read more here.

Technology the key to improved SMSF returns

Australian superannuation funds and SMSF service providers can’t ignore the reality of technological change and its impact on members.

Read more here.

How SMSF returns stack up

The most common reason people choose to set up an SMSF is to achieve better returns. At the same time, large industry and retail super funds argue that SMSF performance is lower. 

Read more here.

Demographics of SMSF members is changing fast

Nationally, the average age of SMSF members is decreasing, with more than 45% of new SMSFs being set up by people under the age of 40. 

Read more here.